Exmplar

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Services

Brand Personalization has delivered

·	An incremental sales increase of 20%
·	An overall sales increase of 130%
·	An overall sales increase of 117%

Exmplar Services

Exmplar staff will work with you from start through finish, from strategic planning and account management through design, production and execution of complex campaigns.

We will:

·	Identify the campaigns most likely to be most effective for your company
·	Create a contact strategy to ensure your communications requirements are being met
·	Ensure a continuous, data-driven, evolutionary improvement in your program ROI.

A pathway from simple to complex segmentation.
They'll help determine your optimum segmentation strategy, depending on your marketing goals. PAACE technology covers the fullest range of options:

Tier 1 - No Segmentation
No difference in message; all recipients get the same content.

Tier 2 – Up to 10 Segments
Segment by product category, recency, sku price, customer value, or any other variable. Only one template is required. We dynamically fill the appropriate segments with the appropriate content.

Tier 3 - Up to 50 Segments
Sort by product sub-categories, geographical region, major markets, company divisions and more. Again, only one template is required.

Tier 4 - Full 1-to-1 Brand Personalization
Exmplar's PAACE technology (patent-pending) delivers individually relevant content based on each customer's prior purchase behavior. Our proprietary rules-based processes can create over 10,000 rules to generate the most relevant communications.

Additional services.
All of the services below, and more, are available to ensure maximum return on your investment with us.

Service	Description
Data Integration	Creation and management of an integrated marketing database. Combining disparate data types and sources into a single, consistent resource, will guide creation of rules-based, personalized communications to your customers.
Data Analysis	A full analysis of your marketing database, for a comprehensive understanding of the best methods for targeting content and creating relevant messages. Includes clustering customers based on RFM and product category and sub-category purchase behavior. Identifies similarities and differences; high value versus low value customers and loyal customers versus candidates for re-activation.
Multi-Channel Contact Strategy	Using your transaction data, contact history and customer segmentation, identifies which campaigns should target which customers through which channels. Maximizes the effectiveness of each campaign; minimizes marketing expenditures by eliminating wasted marketing efforts to those customers unlikely to use a particular channel.
Event Triggered Campaign Planning	Identifies customer actions most important in designing an effective event-driven communication. Campaigns are then automated to assure timely delivery and minimal maintenance.

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