| Better tools. Better results.
Exmplar products create personalized messaging that delivers demonstrably improved campaign results. Triple-digit increases are possible.
A key reason why: Our Brand Personalization process, powered by PAACE technology (patent-pending), is uniquely able to execute across multiple media channels from a single dynamic database. And to offer a pathway leading from simple to complex segmentation. So every campaign helps make the next one more effective.
Read about how to personalize every customer's brand experience. |
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| The Brand Personalization process from input to execution. |
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| Email Personalization
Each email contains unique content for each customer based upon prior transaction/click data.
Exmplar's personalization rules provide relevant content that customers will act upon thus ensuring successful campaign results. |
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| Web Personalization with WebMiner
For selected locations, Webminer dynamically delivers rules-based content, unique to each visitor, based on their click-stream and purchase behavior. Webminer also shows: |
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Abandoned cart products on the home page when customers return |
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Products related to the search term used to reach the site |
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The last four items clicked |
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| Additional WebMiner features: |
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Track sales by location of last click |
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Report results of test versus control for the following: |
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Total sales |
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Sales per cookie |
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Sales per unique visitor |
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| Webminer personalizes online shopping to the highest degree of granularity, a proven way to increase conversions. |
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| Media Personalization
Our PAACE technology creates rich portraits of your customers. These help guide not only message content, but also media selection. Based on past purchasing and other lifestyle behavior, Predictive Analytics identifies media most likely to play a role in your customer's life. Results: improved personalization, increased media effectiveness and reduced media waste. |
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| Call Center Personalization
Personalization rules can be integrated with call center systems to generate individual recommendations to inbound callers. Applications can include up-sell, cross-sell, replenishment and liquidation. |
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| Print Personalization
Improvements in dynamic print technology allow marketers to integrate significant personalization into print applications, including: |
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Personalized catalog covers that can increase open rates and ultimately sales per book Personalized welcome messages (and a relevant offers) that can lead to an increase in multi-buyers |
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Personalized thank you messages after each purchase |
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Personalized post card reminders to replenish a consumable product |
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| Personalized Retail Offerings Based on Customer Profiles
By using the Persona and Segment levels of the Brand Personalization profile, companies can identify and cater to customer differences by store.
Applications, by Persona or Segment, include: |
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Store profiling |
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Store merchandising |
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Store promotion |
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Store layout and sales tacking |
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