Our Technology
Over the past five years, Exmplar has built the PAACE© technology to provide marketers more control over the outcome of their campaigns. The technology is based upon Exmplar's patented Predictive Analytics, supported by our proprietary Campaign Database.

The Database contains the results of over 1,000 rules-based campaign executions. Predictive Analytics, a rules-based process, identifies the key components of each campaign and makes recommendations for future campaigns. This helps marketers influence the sales, average order and number of orders generated by a particular campaign, regardless of channel.

This resource is effective across multiple marketing channels, including email, web sites, print and call centers. When combined with our Automated Campaign Execution Module, results can be used in near-real time to integrate and optimize marketing programs.

Technology Platform:
Commercial platform
Application Service Provider (ASP) Hosted solution
Built on .NET framework and 2003 Server
MS SQLServer 2005 database clusters
Web Services
Scalability
Redundancy
No single point of failure (SPOF)
High Volume
Dynamic
Table Driven
Rules based
Patent Pending
Behavior Based Targeting

Actionable Analytics:
Security Architecture
Hierarchy of roles and responsibilities
Workflow automation / Life-Cycle Automation
Enabling multi channel campaigns
Rules based segmentation
Dynamic Templates
Template Libraries
Unlimited Variables
Tiered Segmentation
Branded Customization Rules
Right Message, Right Product, Right Audience, at the Right moment

Customer Data Exchange Interfaces:
Programmatic interfaces available thru APIs
RSS feeds
Automated transfers
XML technology
Secure / Encrypted
Real-time or batched
Product Database
Transaction Feeds Clickstream data
Coremetrics Feeds
Triggered Events
Customer Lists
Base and Extended product & customer attributes
Return files
Automated Email Reply tracking and forwarding